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Course Detail


Level 2 - Digital Marketing Skills

  • Academic Year: 23/24
  • Adult
  • Chester Campus

How to apply

The Course

Digital marketing is currently one of the fastest growing industries across the world. With channels and activities developing all the time there is a huge need to stay up to date and on track with your marketing. This is a great time to develop digital marketing skills with up-to-date information on current trends and techniques to support your future career.

You will study the following units:

Social Media for Business

  • Understanding the range of social media platforms available for use by business
  • Knowing how to use social media platforms to engage an audience
  • Understanding the role of social media in building brand reputation

Email as a Promotional Tool for Business

  • Understanding how email campaigns can help businesses reach and engage their audience
  • Planning an email campaign
  • Understanding the role of data protection regulations when implementing email campaigns

Digital Marketing Review

  • Understanding the role of digital marketing
  • Knowing how to review the effectiveness of digital marketing
  • Knowing how to use outcomes of digital marketing effectiveness reviews

Understanding Search Engine Optimisation for Business

  • Understanding the principles of Search Engine Optimisation (SEO)
  • Knowing how Search Engine Optimisation benefits business
  • Knowing how to use Search Engine Optimisation to benefit a business

Digital Marketing for Business

  • Understanding the role of digital marketing in business
  • Understanding how digital promotion is achieved
  • Producing a plan to promote a business through digital channels
  • Knowing how to use online presence to raise funds and cut costs

Read more
There are no formal entry requirements for this course; however, you should have a minimum of Level 2 in literacy and numeracy or equivalent.
You could progress to other related computing courses at Level 3 offered by the College.

Ready to apply?

Chester Campus
Starts : March 14th, 2024
Thursday 9:00am - 4:00pm 18 Weeks
Chester Campus
Starts : November 2nd, 2023
Thursday 9:00am - 4:00pm 20 Weeks

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