The Course
Digital marketing is currently one of the fastest growing industries across
the world. With channels and activities developing all the time there is a huge
need to stay up to date and on track with your marketing. This is a great time
to develop digital marketing skills with up-to-date information on current
trends and techniques to support your future career.
You will study the following units:
Social Media for Business
- Understanding the range of social media platforms available for use by
business
- Knowing how to use social media platforms to engage an audience
- Understanding the role of social media in building brand
reputation
Email as a Promotional Tool for Business
- Understanding how email campaigns can help businesses reach and engage
their audience
- Planning an email campaign
- Understanding the role of data protection regulations when implementing
email campaigns
Digital Marketing Review
- Understanding the role of digital marketing
- Knowing how to review the effectiveness of digital marketing
- Knowing how to use outcomes of digital marketing effectiveness
reviews
Understanding Search Engine Optimisation for Business
- Understanding the principles of Search Engine Optimisation (SEO)
- Knowing how Search Engine Optimisation benefits business
- Knowing how to use Search Engine Optimisation to benefit a
business
Digital Marketing for Business
- Understanding the role of digital marketing in business
- Understanding how digital promotion is achieved
- Producing a plan to promote a business through digital channels
- Knowing how to use online presence to raise funds and cut
costs
