Company Programme

Music loving business students win enterprise award for Festibag

Entrepreneurial students studying Business at Cheshire College – South & West’s Crewe campus have won a Young Enterprise award for their innovative new product called Festibag.

The team of 11 students, called Illuminite, won Best Trade Stand and Runner-Up for Best Company in the Young Enterprise Cheshire and Warrington Final held at Barclays Radbroke Hall in Knutsford.

With attendance at festivals in the UK at an all-time high, the team developed an idea to set up a business producing festival bags.

Jasmine Alsop, 18, from Tarporley, Managing Director of Illuminite, explains: “We were given the challenge by our tutor Suzanne Davies to create a business idea. As a team we all shared a love of music and had all attended festivals. So we came up with the concept of a festival bag which includes all your festival essentials.”

Ben Berry, 18, from Northwich, added: “It’s been a fantastic experience. My role is Operations Director and I’ve had the chance to work with everyone on the project. From finding wholesalers to ordering products to contributing to the presentation for the competition; I’ve been involved in every aspect of setting up the company which I’ve really enjoyed.”

The bag, branded Festibag, includes 16 essential products including rain poncho, portable charger, hair bobbles, toothbrushes, deodorant and hand sanitizer wipes. The company was set up with money invested by the Crewe and Nantwich Lions. The team have designed the product, bought stock, designed the brand and launched a website.

Suzanne Lockwood from Young Enterprise, the UK’s leading charity that empowers young people to harness their personal and business skills, said: “Our Young Enterprise Company Programme is an annual competition for 15 to 19 years olds to set up and run their own business. Over the course of a year groups of students create and run real profit-generating businesses under the guidance of an expert business volunteer, developing real and tangible skills to set up a business or take into their future career.”

The team will now progress to the competitions North West Regional Finals on 9 May in Liverpool.

Tom Dunlop, President of Crewe and Nantwich Lions, added: “The ethos of the local Lions Club is to support young people. We’re delighted to be able to help Cheshire College – South & West’s business students develop their business idea and it’s wonderful to see that they’ve already made such a success.”

To order a Festibag visit For more information about studying Business at Cheshire College – South & West, visit or call 01270 654654.