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Course Detail

Computing and IT

Level 2 - Digital Marketing Skills

  • Adult
  • Chester Campus, Tuesday 9:30am - 4:00pm
  • Chester Campus, Tuesday 9:30am - 4:00pm
  • 10 Weeks

How to apply

The Course

Digital marketing is currently one of the fastest growing industries across the world. With channels and activities developing all the time there is a huge need to stay up to date and on track with your marketing. This is a great time to develop digital marketing skills with up-to-date information on current trends and techniques to support your future career.

Unit 1: Social Media for Business
•  Section 1: Understanding the range of social media platforms available for use by business
•  Section 2: Knowing how to use social media platforms to engage an audience
•  Section 3: Understanding the role of social media in building brand reputation
Unit 2: Email as a Promotional Tool for Business
•  Section 1: Understanding how email campaigns can help businesses reach and engage their audience
•  Section 2: Planning an email campaign
•  Section 3: Understanding the role of data protection regulations when implementing email campaigns
Unit 3: Digital Marketing Review
•  Section 1: Understanding the role of digital marketing
•  Section 2: Knowing how to review the effectiveness of digital marketing
•  Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews
Unit 4: Understanding Search Engine Optimisation for Business
•  Section 1: Understanding the principles of Search Engine Optimisation (SEO)
•  Section 2: Knowing how Search Engine Optimisation benefits business
•  Section 3: Knowing how to use Search Engine Optimisation to benefit a business
Unit 5: Digital Marketing for Business
•  Section 1: Understanding the role of digital marketing in business
•  Section 2: Understanding how digital promotion is achieved
•  Section 3: Producing a plan to promote a business through digital channels
•  Section 4: Knowing how to use online presence to raise funds and cut costs

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There are no formal entry requirements for this course, however you should have a minimum of Level 2 literacy and numeracy or equivalent.
You could progress to other related computing courses at Level 3 offered by the College.
£362.00

Ready to apply?

Chester Campus
Starts : November 29th, 2022
Tuesday 9:30am - 4:00pm 10 Weeks
Chester Campus
Starts : February 28th, 2023
Tuesday 9:30am - 4:00pm 10 Weeks
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